Application for Visit Grand Junction Special Event Marketing Assistance

Welcome to the application for special event marketing funding provided by Visit Grand Junction's Board of Directors.

The Visit Grand Junction annual budget includes a line item for Special Event marketing support. The primary objective of the Visit Grand Junction Special Events line item is to develop a partnership between Visit Grand Junction and events that promote tourism activities which utilize public accommodations within the City of Grand Junction. Events may be cultural, ethnic, historic, educational or recreational or a combination thereof. Events should have strong appeal to a large part of our community and potential visitors. The resulting economic and non-economic benefits of this program are intended to promote the general welfare of the City residents.

New in 2018 - all grant funding applications are due by February 1, 2018 by 11:59pm. There will be one review period for all event applications in 2018.

For the full Visit Grand Junction Special Event Marketing Funding Policy, click here.

For a copy of the evaluation matrix used by the Visit Grand Junction Board of Directors, click here.

For a hard copy of the application form, find the PDF here. Please email [email protected] if you are looking for a Word Document copy of the application.

Examples of types of special events marketing assistance Visit Grand Junction may provide:

Listing on Colorado.com
Resort/community newspaper advertising (i.e. Vail Daily, Aspen Times, Glenwood Post Independent, Colorado Springs Gazette, The Villager, etc.)
Denver Post advertising
Printing costs for flyers, rack cards, or posters (for distribution outside of Mesa County)
Special interest publication advertising (i.e. Competitor Magazine, AAA Encompass Magazine, Colorado Runner, etc.)
Online advertising on targeted websites (i.e. DenverPost.com, Active.com)
Radio advertising (on stations outside of Mesa County)
Facebook advertising
Google ad words / pay-per-click advertising
Press release distribution

Existing benefits to events:

Online Calendar of Events listing on VisitGrandJunction.com website (more than 400,000 unique visitors annually)
Posts on Visit Grand Junction’s social media sites (Facebook, Twitter, Instagram, etc.)
Post flyers in Visitor Center
Provide event details to visitors via phone and email
Provide monthly detailed calendar of events to local media

Applicant/Sponsoring Organization: *

Name of Event: *

Start Date of Event: *

Month

Day

Year

End Date of Event: *

Month

Day

Year

Location: *

Time: *

First-time Event? *

yes

no

If no, # of years event has been held: *

Previous attendance total: *

Previous attendance out of town: *

Number of Overnight Visitors (Number of attendees, delegates, or visitors, including both participants and spectators, staying at least one night.): *

Number of Day Visitors [optional] - (Number of attendees, delegates or visitors, including both participants and spectators, not staying overnight.):

Overnight Attendees Arriving by Air (estimate %): *

Contact person: *

Phone: *

Fax:

Address: *

Please include city, state and zip code.

Email: *

Description of Event: *

Describe how this event complements or supplements the VisitGJ’s marketing efforts of attracting overnight visitation to Grand Junction: *

What audience does this event target?

Explain how this event will attract out of town attendees: *

Describe how and where you will market this event and how the VisitGJ branding will be included: *

Have you applied for venue or permit(s) approval(s)? Please explain. *

Please list existing marketing materials:

Is the amount you are requesting from the VisitGJ greater than 50% of your total marketing budget for the event? *

Yes

No

Please list other sponsors: *

Do you give a percentage of your event earnings to a local nonprofit organization? *

Would you like assistance from the VisitGJ Sales Team on a lodging lead? *

yes

no

Types of assistance requested

Please describe how these funds might be used.

Dollar Amount of Marketing Assistance Requested

*Required Field

Other assistance for events and groups is available through Convention Services at Visit Grand Junction. Please contact us at 970-244-1480 for details on how the Visit Grand Junction can assist. Examples include: welcome packets to participants, assistance with a visitor information booth at your event, room blocks, site tours, information on the Grand Junction Event Task Force, and so much more.

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