Grand Junction, Colo. (March 3, 2015) – Vistit Grand Junction (VGJ) recently released the 2015 Official Grand Junction Visitor Guide, incorporating a fresh new look and cutting edge technology into the guide.
The redesigned guide, which was a collaborative effort between the VGJ and their 2014 advertising agency, PILGRIM, and website marketing agency, Miles Partnership, features an array of new and captivating photographs and short stories intended to provide inspiration to potential Grand Valley visitors. The vivid images and wealth of information within the guide makes it easy for visitors to visualize, research, and plan their trip to Grand Junction.
“We not only wanted to redesign the 2015 Grand Junction Visitor Guide, we wanted to bring it to life with seamlessly integrated technology within the printed piece,” said VGJ. “We are grateful to all of our partners involved in this extensive project. This guide is thoughtfully designed to take guests through the planning process and create enough inspiration that they complete the booking process.”
In addition to revamping the overall format of the 2015 guide, the new technology aspect has created an Augmented Reality experience for users. The Layar App brings the printed visitor guide to life by integrating digital content such as videos, photo slideshows and direct links to websites and social media into the piece. To utilize Layar, the user must first download the free app. Then, similar to a QR code, the printed page that has been enhanced with Layar technology is scanned. Multiple digital content options then virtually appear on the page, allowing users to interact with videos, text, or audio files. Grand Junction is one of the first known Destination Marketing Organization in the state of Colorado and across the United States to utilize this technology within a marketing brochure such as a visitor guide.
“We’re always looking for emerging technology that can help our clients reach visitors in new and exciting ways. Layar’s augmented reality app is a perfect example of how a traditional print piece like a visitor guide can evolve in the 21st century,” said David Burgess, President of Miles Partnership, VGJ's contracted website marketing agency.
About Grand Junction - Grand Junction is Colorado’s Wine Country featuring 26 wineries with year-round tasting rooms and boasts more than 275 days of sunshine annually which helps produce much of the state’s peach and fruit crop. It is the largest city in Western Colorado, located near the Colorado River between Salt Lake City and Denver on Interstate 70. At an altitude of 4,586 feet, warm summers and moderate spring, fall and winter seasons allow for year-round golf, hiking and world-renown biking. Among Grand Junction's spectacular red cliffs and winding canyons are the 11,000-foot Grand Mesa, the world's largest flat-top mountain, the 7,500-foot Book Cliffs including the Wild Horse Area, and the 20,000 acre Colorado National Monument. Other attractions include three national scenic byways, rafting, hunting, fishing, extensive public art display, museums, and a vibrant downtown. Grand Junction lies in the heart of the Colorado-Utah Dinosaur Diamond and the Grand Circle.