– Lodging tax continues to rise-

Grand Junction, Colo. (July 13, 2016) - Visit Grand Junction (VGJ) released their monthly analytics report to the VGJ Board of Directors and to the City of Grand Junction on Tuesday, July 12, 2016 at their monthly Visit Grand Junction Board Meeting.

  • Year-to-date lodging tax collections are up +4.8% over 2015

- Indications point to a strong tourism year in regards to lodging tax collections throughout 2016.

  •  June 2016 Lodging Tax Collections, which are a result of May 2016 business, are up +0.2%

- The positive news is that lodging tax continues to rise, though slightly for June’s collections resulting from May’s business. May was a large sporting events month and also included two to three annual conventions that assisted in sustaining the momentum.  

  •  Unique Website visits are down -5.8% for June 2016

- Unique website visits are slightly down which is attributed to the fact that referral traffic as organic traffic is significantly on the rise. Since launching the redesigned website ( in February 2016, which made the website responsive and eliminated the need for both a mobile site and a desktop site, the VGJ subsequently lost the referral traffic from the mobile site to the desktop site. Other referral sources are also currently under evaluation.

  •  Visitors traveling to the Visitor Center are down -27.6% for June 2016

- Horizon Drive construction has certainly been a deterrent to travelers to the Visitor Center during this time; VGJ expects numbers to increase once the highly anticipated construction project has been completed.

  • Visitor Guide Requests are up +40.5%

- This is a strong indication that travelers are interested in the Grand Junction area and are planning future trips.


For the full dashboard, please click here.



Visit Grand Junction, [email protected] , 970-244-1480 


About Grand Junction ( - Grand Junction is Colorado’s Wine Country featuring 26 wineries, many with year-round tasting rooms, and boasting more than 275 days of sunshine annually which helps produce much of the state’s peach, grape and fruit crops. It is the largest city in Western Colorado, located at the junction of the Gunnison and Colorado Rivers, between Salt Lake City and Denver on Interstate 70. At an altitude of 4,586 feet, warm summers and moderate spring, fall and winter seasons allow for year-round golf, hiking, and world-renowned road and mountain biking. Among Grand Junction's spectacular red cliffs and winding canyons are the 11,000-foot Grand Mesa, the world's largest flat-top mountain, the 7,500-foot Book Cliffs including the Wild Horse Area, and the breathtaking 20,000-acre Colorado National Monument. Nearby Powderhorn Mountain Resort provides downhill skiing in the winter and new in 2016 - lift accessible downhill mountain biking. Grand Junction lies in the heart of the Colorado-Utah Dinosaur Diamond and the Grand Circle. Surrounded by an abundance of public lands, Grand Junction is also a mecca for hunting, fishing, dirt bike and ATV riding. Other attractions include three national scenic byways, rafting, boating, extensive public art displays, museums, and a vibrant downtown featuring creative culinary options, shopping, Two Rivers Convention Center and the Avalon Theatre. The Grand Junction Visitor & Convention Bureau is a department of the City of Grand Junction and is the official Destination Marketing Organization (DMO) for the region.