GRAND JUNCTION, Colo. (September 8, 2017) –  The Grand Junction Visitor & Convention Bureau, a department of the City of Grand Junction, is excited unveil their new mobile visitor center and to announce their name change. The department, formerly referred to as the VCB and responsible for promoting Grand Junction, Colorado as a leisure travel, meetings, and event destination, will now be known as Visit Grand Junction.

“Our new name is simple, straightforward and invites people to come here; it clearly translates what our mission is,” stated Debbie Kovalik, executive director of Visit Grand Junction. “Visit Grand Junction encompasses all aspects of the sales and marketing efforts that our office accomplishes on a daily basis. From the couple visiting from Denver for the weekend or the international traveler visiting for a week, to family reunions, weddings and meetings to assisting events, our goal is to create a positive economic impact for the entire community by engaging visitors and encouraging them to Visit Grand Junction. It is an exciting time to announce our name change alongside the reveal of our new mobile visitor center. The new mobile visitor center will allow for Grand Junction to distibute information and have a larger prescence at both area and regional events. Large local events such Colorado Mountain Winefest and the Grand Junction Air Show will be ideal places to utilize the mobile visitor center; in addition, the center can be used on the front range for shows and events in the Denver Metro area.

Originally named and established in January of 1990, Visit Grand Junction is changing its name to align with industry trends reflecting its existing URL and social media handles. 27 years ago, using a nomenclature such as Visitor & Convention Bureau was an industry standard; fast-forward to current times and hundreds of major metropolitan areas and many local Colorado destinations that were traditionally named CVB’s have adopted a similar name change. Examples include Denver, Colorado Springs, Alamosa, Ft. Collins, Durango, Salt Lake City, and Pueblo, just to name a few. It is a name that differentiates us from other local agencies and is easier to say and remember. Visit Grand Junction: new name, same mission.

To view Visit Grand Junction’s website, go to or follow Visit Grand Junction on Facebook (, Instagram (, Pinterest (, and Twitter (

About Grand Junction ( - Grand Junction is the largest city in Western Colorado, located at the junction of the Gunnison and Colorado Rivers, between Salt Lake City and Denver on Interstate 70. At an altitude of 4,586 feet, warm summers and moderate spring, fall and winter seasons allow for incredible year-round outdoor recreation opportunities. Among Grand Junction's spectacular red cliffs and winding canyons are the 11,000-foot Grand Mesa and the breathtaking 7,000-foot Colorado National Monument. Surrounded by an abundance of public lands, Grand Junction is also a mecca for hunting, fishing, dirt bike and ATV riding. Other attractions include three national scenic byways, rafting, boating, golfing skiing, extensive public art displays, museums, and a vibrant downtown featuring creative culinary options, shopping, Two Rivers Convention Center and the Avalon Theatre. Visit Grand Junction is a department of the City of Grand Junction and is the official Destination Marketing Organization (DMO) for the region.

Media Contact:
Mistalynn Meyeraan, Visit Grand Junction, [email protected] , 970-244-1480