Visit Grand Junction

AI Referral Traffic

August 21, 2025 Council Briefing

As noted in the June 20 Council Briefing, consumers are increasingly bypassing original content sites and relying on LLMs (Large Language Models) for information. To ensure Visit Grand Junction remains visible and relevant on these platforms, proactive strategies are being implemented to optimize visibility within LLM integration. Recent data shows steady growth in AI-driven referral traffic since February 2025, with Visit Grand Junction consistently cited as an original source. These visitors are engaged, averaging four minutes on the site, validating Visit Grand Junction’s focus on high-conversion audiences to capture interest online, and ultimately attracting visitation to the destination.