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Helen Olsson, a writer for Modern Luxury, featured Grand Junction in the article "The Resurgence of Cowboy Culture in Modern America". The article states, "In Colorado, we have bands of wild mustangs outside Grand Junction. We’ve got buffalo herds and dude ranches, the ProRodeo Hall of Fame and the National Western Stock Show. Rodeos here date back to the late 1800s—as does the unheralded Black cowboy."