Creative Toolkit
The toolkit below provides creative assets to support marketing efforts tied to the America 250 – Colorado 150 celebration. Partners are encouraged to incorporate these assets into events, offerings, collaborations, and activations to strengthen alignment and amplify the statewide campaign. Please ensure appropriate use of all toolkit assets.
Sharing Assets with Visit Grand Junction For Additional Promotion
Visit Grand Junction is always seeking user-generated content (UGC) to feature in its marketing efforts. By sharing your assets, your business, event, or idea may be amplified through Visit Grand Junction’s broader promotional channels. To share photos with us, use our user-generated content uploader.
Hashtags and Partner Tagging
When posting on social throughout 2026, include the following hashtags and partner tags:
Hashtags
- #VisitGJ
- #shareGJ
- #Am250Co150
- #Sesquisemiquincentennial
- #TheViewFromHere
- #America250
- #Colorado150
Partner Tags
| Visit Grand Junction | Colorado Tourism Office | |
| @visitgrandjunction | @am250co150 | |
| @visitgrandjunction | @am250co150 | |
| X | @VisitGJ | N/A |
| Threads | @visitgrandjunction | N/A |
Colorado Tourism Office - Themed Color Palette
Primary Colors
Sky Blue
CMYK: 56/0/7/0; RGB: 92/201/230; HEX: #5cc9e6
Mountain Blue
CMYK: 84/51/19/2; RGB: 50/113/158; HEX: #32719e
Indigo Blue
CMYK: 95/78/32/18; RGB: 36/67/111; HEX: #24436f
Chili Red
CMYK: 8/98/100/1; RGB: 220/41/39; HEX: #dc2927
Secondary Colors
Snow White
CMYK: 4/4/2/0; RGB: 242/239/242; HEX: #f2eff2
Light Blue
CMYK: 31/4/0/0; RGB: 170/215/243; HEX: #aad7f3
Sunny Yellow
CMYK: 3/1/97/0; RGB: 253/236/6; HEX: #fdec06
Tourism Orange
CMYK: 0/36/100/0; RGB: 251/173/24; HEX: #fbad18
*All primary and secondary colors above are sourced from the Colorado Tourism Office America 250 - Colorado 150 Brand Guidelines
Sharing Visit Grand Junction Blogs
Feel free to link to Visit Grand Junction America 250 - Colorado 150 Blogs on your own website, social media posts, or other mediums. Full blog content may not be reproduced; please link directly to the original source instead.
Appropriate Use of Toolkits
We encourage partners and stakeholders to use the partner and creative toolkits to support local businesses, events, ideas, and activations. To help maintain a consistent and cohesive approach, please keep the following dos and don’ts in mind when using these resources.
Required
- Tag Visit Grand Junction and the Colorado Tourism Office in online posts about America 250 - Colorado 150.
- Visit Grand Junction: #VisitGJ, #sharegj
- Colorado Tourism Office: #Am250Co150, #Sesquisemiquincentennial, #TheViewFromHere, #America250, #Colorado150
- @ Visit Grand Junction and the Colorado Tourism Office in online posts about America 250 - Colorado 150.
| Visit Grand Junction | Colorado Tourism Office | |
| @visitgrandjunction | @am250co150 | |
| @visitgrandjunction | @am250co150 | |
| X | @VisitGJ | N/A |
| Threads | @visitgrandjunction | N/A |
- Refer to the Colorado Tourism Office Digital Guidelines and Photography Guidelines when using the CTO Community Toolkit.
Recommended
- Use images in the creative toolkit for social posts, blogs, or other content.
- Use consistent color schemes found in the creative toolkit.
- Link to Visit Grand Junction America 250 - Colorado 150 blogs from your website.
- Submit an America 250 - Colorado 150 event to the Visit Grand Junction event calendar.
- Make sure to check the "America 250 - Colorado 150" box under event categories.
- Reference Do Colorado Right, Do Grand Junction Right, and Leave No Trace principles when relevant.
Prohibited
- Copying and pasting content from VisitGJ.com onto your website.
- Post content that may be perceived as unsafe or that promotes potentially dangerous behavior.
- Post content that violates Do Colorado Right, Do Grand Junction Right, and Leave No Trace principles.
- Use images without providing proper photo credit.
- Use profanity, violent, or inappropriate language.
- Copy online content related to America 250 - Colorado 150 without permission.
Photo Credits
- Partner Toolkit, P: Karrin Melton
- 250 - 150 Blogs, P: @lovelivingincolorado
- Images and Logos, P: Visit Grand Junction