Digital Asset Management

Oct. 14, 2025

In past PR eNewsletters and Stakeholder eNewsletters, Visit Grand Junction has shared how you can boost your visibility on Visit Grand Junction's platforms (social channels, website, visitor guide, eNews and PR) by sharing your images with us. Thank you to everyone who has been collaborating with us! Below is a recap of what Visit Grand Junction has shared.

Visit Grand Junction utilizes CrowdRiff for its Image Asset Management platform. CrowdRiff is the leading provider in this space, serving 900+ destinations worldwide. CrowdRiff’s rights-management workflow legally safeguards partners’ digital assets by capturing, storing, and documenting permissions before use—ensuring Visit Grand Junction has proof of license and protecting “all parties” from unauthorized use. “All parties” includes your business, the City of Grand Junction, and third parties (publications, websites, Colorado Tourism Office, BrandUSA, etc).

City Council approved Visit Grand Junction’s brand standards. The strategy aims to elevate the Grand Junction brand as a whole. While Visit Grand Junction is recognized as an industry leader in how photo credits are handled across all platforms, our marketing is strategically developed to promote the destination holistically, rather than focusing on individual businesses. It’s a careful balance, but not every image is intended to serve as direct promotion for the business featured. This is one reason you may see images of products that do not mention the business name in the caption; however, image credit is applied where appropriate. For example, Visit Grand Junction may post a picture of a bagel and pose the question, "What is your favorite breakfast in Grand Junction?" P: @XYZ restaurant.

How Image Credit is Presented when Shared with Visit Grand Junction:

• Social Channels:
  • Photo credit is mentioned as a "P: @XYZ" across all social platforms (Instagram, Facebook, Threads, X, and TikTok) or as an overlay tag within the post. Please see this Instagram post for an example.
• Website:
  • For Blogs and Articles: Photo tags are linked within the header image to the owner’s social media page. If there is no corresponding social account to link to, the owners name is placed underneath the image.
    Visit Grand Junction is currently the only Destination Marketing Organization (DMO) in the world that is hyperlinking header images to the owner’s social channel. While our team collaborates with our website developer there are some remaining header photos not yet linked. Examples below: 
    • Please reference this blog post for an example of a hyperlinked header image directing to the owner's social channel.
    • For an example of an image that does not have a corresponding social channel, reference this blog post. You will see the image owner mentioned underneath the header image.
    • Please see this blog post for an image within the blog post that does not have a corresponding social channel. You will see the photo tags underneath the fourth image, excluding the header image.
    • Businesses and points of interest that are mentioned in an article are hyperlinked to the business listing on the Visit Grand Junction website. 
• Visitor Guide:
  • The photo tags are listed on each page in the binder and/or as an image subtitle. This applies to the digital Visitor Guide as well.
• eNewsletters
  • ​Photo tags are placed in the bottom corner of the image.
  • Visit Grand Junction includes Visit Grand Junction social posts at the bottom of Marketing eNewsletters and Stakeholder eNewsletters. These have links to the Visit Grand Junction social platforms which have credits as noted in the "Social Channels" section above.
• PR:
  • PR involves content being shared with external publications and partner organizations that are not owned or managed by Visit Grand Junction. Images used for PR are represented differently from the examples above, as each organization establishes its own guidelines and expectations regarding image rights. For example, Brand USA specifies that all images Visit Grand Junction provides will be represented as Brand USA assets, with the photo credit displayed as “Brand USA.” For this reason, all assets that Visit Grand Junction submits for PR purposes are credited as “Visit Grand Junction.” Depending on the organization, the image credit may appear as either “Visit Grand Junction” or the partner’s name. With the America 250 and Colorado 150 celebrations already underway, many exciting partnership opportunities with Brand USA are anticipated.
  • In legal terms, to ensure compliance with applicable copyright, licensing, and indemnification requirements, all digital assets provided to a third-party contributor or for partner marketing purposes shall be credited to “Visit Grand Junction.” Attribution to individual social media account holders or third-party contributors is not permitted, as such attributions may imply ownership, endorsement, or transfer of rights inconsistent with the City’s intellectual property policies and established legal agreements. This protocol safeguards both the content provider and the City of Grand Junction / Visit Grand Junction from potential claims or misrepresentation arising from third-party use. As a reminder, please see the website section above where Visit Grand Junction does provide image credit for PR Blogs on the website. 
    • ​Beyond this attribution protocol, this approach helps ensure that Visit Grand Junction represents the destination as a whole. For example, if an image and PR article highlight XYZ business in Grand Junction, listing “Visit Grand Junction” as the credit reinforces the broader identity of the community. This helps elevate all local tourism businesses—restaurants, attractions, retail, lodging, and more—under a unified destination brand. Many readers and consumers who search for “Visit Grand Junction” are directed to the destination website, where all tourism-related businesses are represented. Of course, the specific business is mentioned within the article's content and provides them direct PR value to their establishment. This provides a fair balance.
  • You may notice PR article images credited to Shutterstock, Adobe Stock, or Getty Images. Publications and third parties take this approach to avoid their own image rights and licensing issues. 

How to Share Image Assets with Visit Grand Junction

Social Connect

• To connect your Instagram Business Account via CrowdRiff, follow this link: https://auth.crowdriff.com/app/visit-grand-junction/auth. Once you click, go through the prompts to authorize. After you link your account, Visit Grand Junction will be able to easily view your posts, stories, @mentions, and tagged content.

Upload Link

Partners use this feature if they have several images they would like to send all at once, particularly after a photo shoot. You can upload from any device.

• Upload your logo and digital assets directly to the partner uploader.

Use #ShareGJ or tag us at @VisitGrandJunction (Instagram, Facebook, TikTok, Threads) or @VisitGJ (X)

CrowdRiff's sophisticated system recognizes when you use the hashtag #ShareGJ or tag @VisitGrandJunction/@VisitGJ, even if you don't have a Business Account on Instagram/Facebook, or even if your account is not connected. Visit Grand Junction can easily locate your assets on social media and request permission. With the social media post, you will see a message from @VisitGrandJunction. 

• When you post on social media, include #ShareGJ. Visit Grand Junction will respond with a message. Please reply back to our comment to be featured.

​*Please note that at this time, CrowdRiff only pulls from Instagram and Facebook, so Visit Grand Junction will not be able to see your assets on Threads, X, Pinterest, or TikTok. 

Please feel free to contact Visit Grand Junction if you have any questions or comments. 

Matthew Hart

970-256-4054

MatthewH@GJcity.org

Not sure what kinds of images to share? See below for ideas!

Photos by: @visitgrandjunction, Fairfield Inn & Suites Grand Junction, @grandjunctionadventures, @hotel_maverick